BTR University

Welcome to your all-in-one retail media library. Whether you’re new to the space or deep in the data, there’s something here for you!

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Amazon Advertising Basics

New to Amazon Ads? This quick guide walks through where your ads show up, how they work, and what makes them worth running.

Amazon

Amazon Advertising: Must Have Strategies

From audience structure to creative testing, here’s what the best brands are doing right and how to make sure you’re not missing a step.

Amazon
Strategy

Your Ad Budget is a Portfolio

A quick read on how to think about ad budgets the way you’d think about investments, balancing today’s performance with long-term brand growth.

Amazon
Strategy

Best Buy Ads Snapshot

Get the essentials on Best Buy’s Sponsored Products and see how brands can win visibility where tech discovery happens.

Best Buy

Chewy Ads Snapshot

A quick guide to Chewy’s ad platform, what’s available, how it works, and how to reach pet parents effectively.

Chewy

Instacart Ads Snapshot

Download a fast overview of Instacart’s ad types and learn how to plan for high-intent, real-time shopping moments.

Instacart

Walmart Connect Snapshot

See how Walmart’s ad formats, targeting, and in-store data come together to drive real retail impact.

Walmart

Amazon Ads: Sponsored Ads Snapshot

Your go-to cheat sheet for Amazon Sponsored Ads, from search to display to streaming.

Amazon
Sponsored Ads

Target Roundel Snapshot

A quick snapshot of Target’s Roundel platform. Ad formats, best practices, and how to make the most of every placement.

Target