Roundel Media Studio Snapshot

This quick guide breaks down how to set up, target, and measure campaigns that fit Target’s unique retail environment.

  • Learn how Sponsored Products work on Target, including where ads appear, how bids are won, and how attribution settings shape results.

  • Get clarity on targeting options and match types, from automatic keyword generation to negative and manual keyword strategies.

  • Explore goal types and bidding best practices, plus what to know about post-click and post-view attribution, lookback windows, and brand-halo settings.

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Walmart advertising management

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