Roundel Target Advertising
Media Strategy made for Target
Your team shouldn’t have to figure out Roundel. Ours already has.
Partners we’ve Supported
Understanding Target Mean Understanding Its Shoppers
Shoppers here are loyal, design-driven, and intentional with how they buy. They’re not waiting for discounts; they’re looking for value that feels right. That changes how we approach creative, timing, and even what success looks like.
We focus on the moments that matter, seasonal peaks, brand storytelling, and promotions that meet intent. Target’s ecosystem rewards precision: the right products, at the right time, with a message that fits the shopper’s mindset.
Roundel is part of that equation. Used thoughtfully, it becomes a powerful tool for visibility and brand growth. Our job is to make sure every dollar you spend fits the platform, the audience, and your long-term plan.
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Execution That Matches The Target Mindset
Most brands don’t need another big team, they need a focused partner who knows how to manage Roundel properly. We take ownership of the entire process: from campaign builds to ongoing optimization and performance reviews.
We take ownership of the entire process: from campaign builds to ongoing optimization and performance reviews.
What You Get with BTR:
- 01
A dedicated team (Senior Director, Search + Display Specialists)
- 02
Full-funnel strategy and campaign management
- 03
Custom reporting for tracking strategy and results
- 04
Flexible strategy calls and clear, ongoing communication
- 05
Quarterly business reviews
- 06
Beta access and platform updates
- 07
Market share tracking and category intel
Still on the fence? Do a little homework first.
A hub full of content that actually explains how we work. Go ahead, explore.
See what’s inside BTR U
Amazon Advertising Basics
New to Amazon Ads? This quick guide walks through where your ads show up, how they work, and what makes them worth running.
Amazon Advertising: Must Have Strategies
From audience structure to creative testing, here’s what the best brands are doing right and how to make sure you’re not missing a step.
Your Ad Budget is a Portfolio
A quick read on how to think about ad budgets the way you’d think about investments, balancing today’s performance with long-term brand growth.
Want to see what we’d actually recommend for you?
That’s what the marketing plan is for. It’s not a pitch deck. It’s your strategy mapped out with real thinking, tailored to your goals and team structure.
