This guide breaks down Instacart’s ad formats, targeting options, and bidding models to help brands connect with high-intent customers in the moments that drive real retail sales.
Learn how to use Sponsored Products, Shoppable Display, and Shoppable Video ads to meet shoppers at key points in their journey.
Get clarity on Instacart’s cost structures, bidding types, attribution windows, and performance metrics that tie directly to cart-level results.
Explore advanced ad formats like Display, Inspiration, and Storefront Banners to reach shoppers by theme, timing, or cross-category discovery.
.png)

A quick snapshot of Target’s Roundel platform. Ad formats, best practices, and how to make the most of every placement.

From audience structure to creative testing, here’s what the best brands are doing right and how to make sure you’re not missing a step.

Download a fast overview of Instacart’s ad types and learn how to plan for high-intent, real-time shopping moments.