Instacart snapshot

This guide breaks down Instacart’s ad formats, targeting options, and bidding models to help brands connect with high-intent customers in the moments that drive real retail sales.

  • Learn how to use Sponsored Products, Shoppable Display, and Shoppable Video ads to meet shoppers at key points in their journey.

  • Get clarity on Instacart’s cost structures, bidding types, attribution windows, and performance metrics that tie directly to cart-level results.

  • Explore advanced ad formats like Display, Inspiration, and Storefront Banners to reach shoppers by theme, timing, or cross-category discovery.

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Walmart advertising management

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