Walmart connect snapshot
This quick guide breaks down the ad types, placements, and bidding options inside Walmart’s self-service Ad Center to help you build campaigns that drive visibility and sales across every part of the funnel.
Learn how Sponsored Search, Sponsored Brands, and Sponsored Video work, including ad placements, creative requirements, and best-use cases for each format.
Get clarity on Walmart’s cost-per-click auction model, targeting types, and attribution settings so you can make smarter bidding and budgeting decisions.
Understand unique platform features like dynamic bidding, in-store attributed sales, and advanced placement multipliers to improve performance across both online and offline shoppers.
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