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June 2024 - July 2024
With Prime Day approaching, Real Techniques needed a way to rise above the noise and connect with beauty shoppers before the big event. The goal was to drive awareness early, reaching potential customers who weren’t yet familiar with the brand and build recognition that would translate into measurable sales once Prime Day arrived. Competing against major beauty names meant finding a way to make every impression count.
BTR Media developed a video-first approach leveraging Amazon DSP, Sponsored TV, and Online Video. The goal was to reach new audiences in moments that mattered, using high-quality video creative that showcased the brand’s most innovative beauty tool.
By launching ahead of Prime Day, the campaign built familiarity and trust with new shoppers, ensuring that when Prime Day arrived, Real Techniques was already top of mind.
Custom lifestyle, in-market, and new-to-category audiences reached premium beauty shoppers, while excluding past purchasers to focus solely on new-to-brand growth.
A compelling, product-led video was used across Sponsored TV and Online Video to grab attention, highlight innovation, and spark brand searches ahead of Prime Day.
Re-engaged shoppers who watched the video, visited the product detail page, but hadn’t purchased, turning curiosity into conversion opportunities.
The campaign generated 9.9 million impressions with a 79% video completion rate, driving strong brand visibility and engagement ahead of Prime Day.
This early awareness directly influenced shopping behavior: 472 new customers searched for Real Techniques on Prime Day after seeing the video. The halo effect of pre-event engagement paid off, the brand exceeded Prime Day OPS goals by 120% and unit goals by 113%, with a $2.88 ROAS along the path to purchase.
Through smart creative, precise targeting, and a full-funnel video strategy, Real Techniques transformed awareness into measurable Prime Day results.
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