.png)
May 2023 - June 2024
Before partnering with BTR Media, hBARSCI, a leading supplier of laboratory and scientific equipment, was heavily dependent on Sponsored Products with automatic targeting. The brand’s lack of investment in Sponsored Brands and Sponsored Display left large gaps in reach and awareness, particularly within a category where trust and credibility are essential for purchase decisions. This underutilization limited their ability to attract new customers and restricted overall growth potential.
Our team identified an opportunity to strengthen hBARSCI’s visibility and acquisition strategy by expanding beyond Sponsored Products. Through a measured reallocation of budget and a focus on strategic creative formats, we were able to elevate the brand’s presence, attract new buyers, and improve efficiency simultaneously.
Launched targeted Sponsored Brand campaigns aligned with the top-performing 20% of SKUs, ensuring maximum visibility for high-demand products during key seasonal windows like back-to-school.
Shifted ad spend from a 98% SP / 2% SB split to 88% SP / 10% SB / 2% SD, balancing performance with awareness and setting a foundation for scalable, full-funnel growth.
Leveraged in-depth analytics and reporting to guide ongoing refinements. Regular reviews and communication helped sustain performance momentum while minimizing disruption during the transition.
Within the first year of strategic realignment, hBARSCI saw a dramatic increase in new-to-brand orders, growing from 0.82% to 7.58% YoY, an 821% improvement. This lift reflects the power of Sponsored Brands in driving incremental reach and brand discovery within the education and scientific sectors.In parallel, overall ACoS improved from 18.66% to 17.79%, validating that expanded awareness efforts can coexist with stronger efficiency. The optimized ad mix now positions hBARSCI for continued growth while building long-term brand equity among educators and lab professionals.
Real Techniques used Sponsored TV and Online Video to build awareness ahead of Prime Day, driving 120% of forecasted ad-attributed sales.
See The Results
A shift from branded to category-focused ads helped Newport Vessels boost total sales while reducing overall ad spend by 13%.
See The Results
Simmons Pet Food leveraged Prime Day and Subscribe & Save to drive 448% total sales growth and 1,100% more subscribers in just two months.
See The Results