April 2024 - October 2024
Newport Vessels, a leading brand in electric trolling motors and boating accessories, was losing category share despite strong brand equity. Their ad mix was overly weighted toward branded campaigns, limiting their ability to reach new customers searching within the boating category. Heading into peak season, this imbalance reduced visibility across high-volume category keywords, causing competitors to dominate the top of search results and capture incremental share.
BTR Media identified an opportunity to rebalance spend by pulling back on branded campaigns and reallocating budget to high-impact category strategies. The approach prioritized visibility, discoverability, and customer education over brand defense.
Through new Sponsored Brand Video creative and aggressive top-of-search placements, the team helped Newport Vessels regain visibility in core boating search terms. This shift was supported by ongoing Sponsored Product optimization to maintain top positions on flagship products — improving engagement, efficiency, and long-term rank stability.
Reduced reliance on branded spend to free up budget for category-level growth opportunities.
Launched new Sponsored Brand Video campaigns that highlighted product innovation and sustainability.
Secured consistent placement across the category’s most competitive search terms to rebuild visibility.
By shifting budget from branded defense to category expansion, Newport Vessels achieved a 13% YoY reduction in ad spend while still increasing total sales by 1%. Though ad-attributed sales decreased slightly, the overall TACoS improved by 13.5%, indicating healthier profit margins and more efficient growth.
The campaign not only improved the brand’s return on investment but also strengthened its presence across high-value category keywords — ensuring sustained visibility and stronger market share heading into peak season.
.png)
How hBARSCI turned underused ad formats into growth drivers, achieving an 821% YoY increase in new-to-brand orders.
See The Results
Real Techniques used Sponsored TV and Online Video to build awareness ahead of Prime Day, driving 120% of forecasted ad-attributed sales.
See The Results
Simmons Pet Food leveraged Prime Day and Subscribe & Save to drive 448% total sales growth and 1,100% more subscribers in just two months.
See The Results