May 2025 - July 2025
Camco, a leading RV and camper supplies brand, relied on Walmart as a key retail and advertising channel. However, with the rapid evolution of Walmart’s retail media offerings, the brand needed a more structured, data-driven approach to capitalize on peak-season opportunities. Their previous setup lacked segmentation, category structure, and full-funnel visibility, limiting both reach and efficiency during their most critical months of the year.
BTR Media restructured Camco’s Walmart ad foundation to align campaign segmentation with product type and category intent, a format favored by Walmart’s algorithm. This foundation created the base for smarter optimization and clearer visibility across placements.
We launched a full-funnel approach that blended Sponsored Products, Sponsored Brands, and Sponsored Video with Walmart DSS contextual and audience targeting. This unlocked incremental reach, connected online visibility to in-store activity, and ensured sustained performance throughout the summer travel season.
Rebuilt campaigns around product categories and placements for stronger algorithm alignment and clearer performance insights.
Combined Sponsored Ads with DSS audience and contextual targeting to reach new RV and camper shoppers.
Increased bids and ad presence around Memorial Day, Walmart Deal Days, and peak travel months to maximize category traffic.
The new structure and full-funnel coverage delivered exceptional results. Walmart ad-attributed revenue increased 93% YoY, reaching $1.51MM with only a 26% increase in investment.
ROAS improved 53%, climbing from $8.70 to $13.30, and in-store ad-attributed sales grew 103% YoY, proving that the strategy’s impact extended well beyond online traffic.
Additionally, the DSS expansion drove 12,000 incremental units with an 88% new-to-brand rate, showcasing meaningful incremental reach and discoverability during Camco’s peak season.
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