A clearer framework for prioritizing growth as keywords, TV, and demand become more connected.
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CEO / Co-Founder
BTR Media
Destaney Wishon is a recognized voice in the Amazon advertising space, known for staying ahead of platform evolution and framing what it means for brands and leadership teams.
Clean attribution is not the same as accurate understanding. We will cover how to set realistic measurement expectations and have better conversations with leadership about impact.
Not every brand should focus on the same levers. We will share a framework for deciding what actually deserves attention based on where growth is being constrained.
Amazon did not suddenly get more complicated for no reason. We will break down what has actually shifted in the platform, the tools, and shopper behavior, and why the old playbooks are no longer enough on their own.
Video is not about abandoning performance goals. It is about shaping consideration and intent in ways that show up later in results, even if the path is not linear.
Performance does not start at the search bar. We will talk through how upper-funnel efforts and lower-funnel tactics connect, and why separating them leads to missed opportunity.
Keywords still matter, but they are no longer the center of the strategy. We will cover how audience signals are changing how brands find and influence shoppers earlier in the journey.
AI can be incredibly useful, but only in the right places. We will separate practical, proven use cases from areas where AI often adds confusion instead of clarity.