Mini-series: THE FOUR PILLARS OF AMAZON
We're covering the four areas that matter most on Amazon: assortment, demand, brand, and operations. We sat down with people who actually work in this day-to-day to talk about what’s changed, what’s working, and what brands should be focusing on.
Meet The Experts
👋
Destaney’s become one of the most recognized voices in Amazon advertising and retail media. As Co-Founder and CEO of BTR Media, she’s personally managed millions in ad spend and has built a reputation for blending strategy with transparency. She stays hands-on in the space and is constantly pushing the boundaries of what’s possible for brands.
Destaney wishon
.png)
From professional waterskier to Head of E-commerce at Nestlé Health Science, Gabi knows how to lead, build, and win. With over 10 years in the Amazon and retail space, she’s built a powerhouse team and helped Nestlé become one of the most dominant players on the platform.
.png)
gabi Viljoen, MBA
Dayexi brings over 20 years of creative experience to her role as Brand Manager at Garden of Life, now part of Nestlé Health Science. With a foundation in graphic design and a passion for storytelling, she’s known for turning visual ideas into brand experiences that connect and for never losing sight of the human side of great creative.
Dayexi tomko
Rob spent over seven years at Amazon leading high-impact operations across fulfillment and logistics, eventually overseeing thousands of associates as a General Manager. Known for his ability to simplify complex systems and develop strong teams, he played a key role in building Amazon’s early supply chain infrastructure, work that still supports the fast-moving network brands rely on today.
.png)
ROB HAHN
Listen to the Series ⬇️
1. what amazon really wants
Amazon is no longer the endless shelf. Learn how it’s curating selection, rewarding smart catalog strategies, and shifting toward being the “everyday store.”
Watch on youtube2. Creating Demand
As CPCs rise and search gets crowded, this episode breaks down how leading brands are using audience data, AMC, and top-of-funnel tactics to drive demand on their own terms.
Watch on youtube3. Creative that converts
From main images to brand stores, discover how creative strategy, new modules, and even Amazon’s own AI tools are transforming brand-building on the platform.
Watch on youtube4. Supply chain strategy
Fast shipping wins, but staying in stock is harder than ever. Hear how Amazon’s evolving network, placement strategy, and regionalization are redefining operations for brands.
Watch on youtube