A 3D pie chartA stylized chart with sales going upA business owner packing products
About us

We empower growth for ambitious brands worldwide

A better agency partner to manage, analyze, and accelerate your online growth on Amazon and beyond.

Our Mission

We’re revolutionizing retail advertising

Every brand works as hard as you to grow online, making the path to success harder. The future of retail advertising is better with friends and that’s where we come in. We help businesses understand growth opportunities, act on them, and analyze the results to empower sustainable growth online.
WE ARE BTR
WE ARE BTR
Our Team

Meet the people
driving results

Leadership

Destaney's avatar
Destaney Wishon
CEO, Co-founder

Destaney Wishon

Chief Executive Officer

Destaney rose to the top of LinkedIn with a relentless thirst for everything Amazon Advertising. Since our inception, she’s been invited to speak about her journey and knowledge on more than 9,000+ events and podcasts.

Close icon
Alex's avatar
Alex AMos
COO

Alex Amos

Chief Operating Officer

Alex’s dedication to our people & clients sets the tone for the passion we all hope to bring to work. He makes it easier for our team to deliver high-impact campaigns while ensuring the relationship is smooth and comfortable for the businesses we serve.

Close icon
Luke's Avatar
Luke McGinnis
CRO

Luke McGinnis

Chief Revenue Officer

Luke builds high revenue teams, and believes that leading with empathy and kindness goes a long way. He's extremely passionate about what he does, and that passion carries through to his actions on our team.

Close icon

Client Services

Adam's avatar
Adam Mellott
Head oF Service Delivery

Adam Mellott

Head oF Service Delivery

Adam finds insight and inspiration in mountain tops and baseball games as he does deep in data. He carries his curiosity for life and adventure into his work ethic and leaves no metric unturned.

Close icon
Jess' Avatar
Jess Jackson
Head of Client Success

Jess JAckson

Head of Client Success

Sharing her name with a superhero is no coincidence. Well, technically it is but we can’t deny her superhero-like qualities and ability to deliver big results to our clients.

Close icon
Gabriel's avatar
Gabriel Cáceroson
Client Services

Gabriel Cáceros

Client Services

Gabriel joined the BTR Media team after deepening his knowledge and selling a private-label apparel brand on Amazon. His depth of Amazon advertising knowledge and work ethic are only surpassed by the jealousy our team shares over his Guatemala roots.

Close icon
Emery's avatar
Emery Robbins
Sr. Account Director

Emery Robbins

Sr. Account Director

With her impressive track record in e-commerce and strategic roles at Lovepop and OneStone, she's all set to bring a wealth of expertise and fresh ideas to our team.

Close icon
Justin's Avatar
Justin Nuckols
Account Director

Justin Nuckols

Account Director

Justin is our resident musician. It’s no easy task to learn to play music and Justin brought the same level of dedication to our team as soon as he joined.

Close icon
Adam Van Baale's Avatar
Adam Van Baale
Client Services

Adam Van Baale

Client Services

Adam has a deep passion and knowledge for retail media and PPC advertising. He helps propel our clients and set them up for sustainable susccess.

Close icon
Nick Amos' avatar
Nicholas Amos
Client Services

Nicholas Amos

Client Services

Nicholas is a passionate advertiser always on the lookout for deep insights that can give him an upper hand. Nicholas gives our clients and unfair advantage with the depth of his insights.

Close icon
Kevin Miracle's Avatar
Kevin Miracle
Client Service Aprentice

Kevin Miracle

Client Services Aprentice

Kevin is an eager learner and we're excited to see how we grow together.

Close icon
Zach's Avatar
Zach Bican
Client Service Aprentice

Zack Bican

Client Service Aprentice

Zack is a client management specialist with experience and room for growth. We're excited to see how his growthhelps usinfluence the future ofadvertising.

Close icon
Hannah's avatar
Hannah Andreassi
Account Executive

Hannah Andreassi

Advertising Specialist

Hannah ensures that our clients and team can work together with efficiency while having fun in the process.

Close icon
Savannah's avatar
Savannah Rangel
Advertising Assistant

Savannah Rangel

Advertising Assistant

Savannah steps in wherever our specialist need to make sure our campaigns are efficient and driving results.

Close icon

Technology

Dustin's Avatar
Dustin Wassner
Head of adtech

Dustin Wassner

Head of Adtech

Dustin is a skilled developer with more than 6+ years of experience as both an Amazon Seller and Advertising Manager. He leads our team of developers to create our industry-leading and best-in-class Ad-tech.

Close icon
Umesh Pathak's Avatar
Umesh Pathak
Developer

Umesh Pathak

Developer

Umesh is a dedicated developer comfortable in designing and developing web apps using Python and Flask. He's helping us build a best-in-class software to empower our clients further.

Close icon
Teng Hoo's avatar
Teng Hoo
Developer

Teng Hoo

Developer

Teng is highly driven  with an engineering background and an entrepreneurial mindset. He's passionate about AI and how it can open new doors for us and our clients.

Close icon
Aanish Amir's Avatar
Aanish Amir
Developer

Aanish Amir

Developer

Aanish is a full stack developer and keen learner. He has an appetite to work on new problems during his spare time, with a knack for hacking neew solutions to complex problems.

Close icon

Marketing

Colby Boyd's Avatar
Colby Boyd
Growth Marketing

Colby Boyd

Growth Marketing

An enthusiastic content marketing diving head first into theworld of growth, Colby loves the outdoors and aperfectly crafted social media caption.

Close icon
Larkin's Avatar
Larken Salise
Graphic Designer

Larken Salise

Graphic Designer

A passionate graphic designer, Larken crafts captivating visual experiences to help our customers learn about all things advertising in fun and engaging visual ways.

Close icon

Operations

A statue of a greek bust in place oof Robin's avatar
Robin Kirby
Accounting Clerk

Robin Kirby

Accounting clerk

Robin is helping us makesure all our finances are in check so we can continue to serve the retail media industry as best as we can.

Close icon
Our Team

The  people
driving the results

Destaney's avatar
Destaney Wishon
CEO, Co-founder

Destaney Wishon

Chief Executive Officer

Destaney rose to the top of LinkedIn with a relentless thirst for everything Amazon Advertising. Since our inception, she’s been invited to speak about her journey and knowledge on more than 9,000+ events and podcasts.

Close icon
Alex's avatar
Alex AMos
COO

Alex Amos

Chief Operating Officer

Alex’s dedication to our people & clients sets the tone for the passion we all hope to bring to work. He makes it easier for our team to deliver high-impact campaigns while ensuring the relationship is smooth and comfortable for the businesses we serve.

Close icon
Luke's Avatar
Luke McGinnis
CRO

Luke McGinnis

Chief Revenue Officer

Luke builds high revenue teams, and believes that leading with empathy and kindness goes a long way. He's extremely passionate about what he does, and that passion carries through to his actions on our team.

Close icon
Adam's avatar
Adam Mellott
Head oF Service Delivery

Adam Mellott

Head oF Service Delivery

Adam is as passionate about the outdoors and baseball games as he is diving deep into data. He carries his thirst for adventure into his work ethic, leaving no metric unturned.

Close icon
Jess' Avatar
Jess Jackson
Head of Client Success

Jess JAckson

Head of Client Success

Sharing her name with a superhero is no coincidence. Well, technically it is but we can’t deny her superhero-like qualities and ability to deliver big results to our clients.

Close icon
Gabriel's avatar
Gabriel Cáceroson
Advertising Specialist

Gabriel Cáceros

Advertising Specialist

Gabriel joined the BTR Media team after deepening his knowledge and selling a private-label apparel brand on Amazon. His depth of Amazon advertising knowledge and work ethic are only surpassed by the jealousy our team shares over his Guatemala roots.

Close icon
Emery's avatar
Emery Robbins
Sr. Account Director

Emery Robbins

Sr. Account Director

With her impressive track record in e-commerce and strategic roles at Lovepop and OneStone, she's all set to bring a wealth of expertise and fresh ideas to our team.

Close icon
Justin's Avatar
Justin Nuckols
Account Director

Justin Nuckols

Account Director

Justin is our resident musician. It’s no easy task to learn to play music, and Justin brought the same level of dedication to our team as soon as he joined us.

Close icon
Adam Van Baale's Avatar
Adam Van Baale
Advertising Specialist

Adam Van Baale

Advertising Specialist

Adam has a deep passion and knowledge for retail media and PPC advertising. He helps propel our clients and set them up for sustainable susccess.

Close icon
Nick Amos' avatar
Nicholas Amos
Advertising Specialist

Nicholas Amos

Advertising Specialist

Nicholas is a passionate advertiser always on the lookout for deep insights that can give him an upper hand. Nicholas gives our clients an unfair advantage with the depth of his insights.

Close icon
Kevin Miracle's Avatar
Kevin Miracle
Apprentice

Kevin Miracle

Apprentice

Kevin is an eager learner and we're excited to see how we grow together.

Close icon
Zach's Avatar
Zach Bican
Apprentice

Zack Bican

Apprentice

Zack is a client management specialist with experience and room for growth. We're excited to see how his growth helps us influence the future of advertising.

Close icon
Savannah's avatar
Savannah Rangel
Advertising Assistant

Savannah Rangel

Advertising Assistant

Savannah steps in wherever our specialists need to make sure our campaigns are efficient and driving results.

Close icon
Dustin's Avatar
Dustin Wassner
Head of adtech

Dustin Wassner

Head of Adtech

Dustin is a skilled developer with more than 6+ years of experience as both an Amazon Seller and Advertising Manager. He leads our team of developers to create our industry-leading and best-in-class Ad-tech.

Close icon
Umesh Pathak's Avatar
Umesh Pathak
Developer

Umesh Pathak

Developer

Umesh is a dedicated developer comfortable in designing and developing web apps using Python and Flask. He's helping us build a best-in-class software to empower our clients further.

Close icon
Teng Hoo's avatar
Teng Hoo
Developer

Teng Hoo

Developer

Teng is highly driven with an engineering background and an entrepreneurial mindset. He's passionate about AI and how it can open new doors for us and our clients.

Close icon
Aanish Amir's Avatar
Aanish Amir
Developer

Aanish Amir

Developer

Aanish is a full stack developer and keen learner. He has an appetite to work on new problems during his spare time, with a knack for hacking new solutions to complex problems.

Close icon
Colby Boyd's Avatar
Colby Boyd
Growth Marketing

Colby Boyd

Growth Marketing

An enthusiastic content marketing diving head first into the world of growth, Colby loves the outdoors and a perfectly crafted social media caption.

Close icon
Larkin's Avatar
Larken Salise
Graphic Designer

Larken Salise

Graphic Designer

A passionate graphic designer, Larken crafts captivating visual experiences to help our customers learn about all things advertising in fun and engaging visual ways.

Close icon
A statue of a greek bust in place oof Robin's avatar
Robin Kirby
Accounting Clerk

Robin Kirby

Accounting clerk

Robin is helping us make sure all our finances are in check so we can continue to serve the retail media industry as best as we can.

Close icon

Envisioning a better Retail Media Community

Our story
February 2017
Taylor Benterud leaves the brutal Canadian winters for the beaches of Panamá.
A split image, with a wintery mountain on the right and a beach on the left.  The left has a Canadian flag and the right a Panama flag on top.
We sign our first client as BetterAMS.
A gif of Paul Rudd
April 2017
April 2018
Our very first hire and future CEO, Destaney Wishon.
Destaney on an orange background
We hire our second employee Alex Amos, who eventually becomes our COO.
Alex on an orange background
August 2019
December 2019
50 miles off the coast of Bocas Del Toro, Panamá, the BetterAMS leadership team attempts to learn how to surf.
BetterAMS founders together on the beach
We break major milestone achieving our first $1MM in ARR!
BTR Media popping a bottle of champaign
Early 2020
September 2021
BetterAMS team finds biolumnisence “glowies” on the beach at our first company retreat in Playa Del Carmen, Mexico.
BTR Media posing on a company retreat
While attending Cannes Lions, a new vision emerges for BetterAMS, BTR MEDIA.
Jun 2023
Nov 2023
BetterAMS team surpasses 25 people.
An image with all of the Team's avatars
Our first senior leadership hire, Luke McGinnis joins as CRO.
A picture of Luke on a bright orange background
Dec 2023
JAnuary 2024

BTR Media Is Born

Where we hire

Remote working allows us to be exactly where we need to be

We started in Arkansas but operate globally to be where our customers need us. We found that we can work as effectively remotely and being able to work with anyone, anywhere, gives us the perspectives we need to understand advertising from diverse perspectives.

Improving retail media for the world is easier when the barriers of culture and geography are fewer.

We’re revolutionizing retail advertising through unparalleled transparency, collaboration, and customer success.
Remote-first
900 SE 5th St. Suite 22-38 Bentonville, AR 72712

Values guiding
a better future of retail media

1
A crown icon
A 3D magnifying glass

Better Insights

Our thirst for knowledge and deep curiosity drives our success. We aim to understand the industry with such depth to empower our customers and community to be better with each campaign and product strategy.

2
A crown icon
A 3D shape with a lightning bolt in front

Better relationships

Collaboration helps us understand our clients' unique objectives and deliver tailored solutions that drive growth quickly. Collaboration expands our perspective to tackle each campaign with the combined expertise of our team.

3
A crown icon
A stylized 3D globe

Better Everywhere

Our vision extends beyond borders. We see ourselves as a global force for positive change in retail media advertising. Our efforts make a meaningful impact on businesses and advertising communities worldwide.

4
A crown icon
A 3D flag

Better Community

We continually push the boundaries of data and technology. Our cutting-edge tech and data-obsessed team deliver high-impact campaigns that captivate consumers.

5
A crown icon
Transparent 3D shapes in a row

Better transparency

We act with integrity and honesty knowing trust brings us closer. We take ownership and approach all conversations with respect of opinions, people, and perspectives while respectfully challenging assumptions with the best of intentions.

6
A crown icon
a 3D bar chart

Better Performance

We continually push the boundaries of data and technology. Our data-obsessed team looks under every bid and keyword to uncover the truth in the data to deliver high-impact campaigns that captivate consumers.

Our Technology

Our technology is The Nexus of better

Our experts are what make us different and when we empower them with Nexus, magic happens. We built Nexus because we wanted a tool specific to us so we could tailor our strategies specific to you.

Nexus dashboard mockup

BTR
toGether

Let us help you reach more shoppers.

A stylized 3D shopping cart with charts imagery