We used our first-party software Nexus to balance the delicate line of profitability and growth.
The client was growing, and making a profit, but had a lot of new products that needed to be launched and we didn’t have data to guide our insights. We had a blank slate to work with but that sometimes results in the question of “where do we start?”
We launched—hold on to your seat—81 new campaigns. We developed a rank strategy, expanded headline search, implemented a product targeting strategy, and researched keywords to expand their reach with new terms.
We dove into Nexus software, we expanded targeting on Keywords & ASINs and maximized new advertising opportunities. Nexus helped us balance the delicate relationship between growth and profitability.
Being an Advanced Agency partner with Amazon allowed use to work closely with the Ad-Product teams to test new ad types and placements, giving our clients an upper hand with more access to ad inventory and placements.
We brought our client from BTR to best by doing what we do best; combining our dedication and expertise with the power of data. By the end of the campaign, our client saw 165% MoM growth, and an increase in NTB sales by 80%, and TACoS and ACOS were at 14.5% and 30% respectively.
Let us help you reach more shoppers.